Welcome back to our China feature “Meet our Team” where we introduce employees at Rheinmetall Automotive China and their personal Rheinmetall Automotive story.
Today, we would like to introduce to you Ferdinand Yuan, Sales Manager at Rheinmetall Automotive in China. He will tell about his career in sales, how he manages between different cultures and the advantage of a small team within a large company.
My name is Ferdinand Yuan and I started at Pierburg Mikuni Pump Technology (PMP) over four years ago, where I work as sales manager. In this position, my responsibility is to handle the global account for foreign and local OEMs (vehicle manufacturers). In particular for local customers, it is a real advantage to have a contact person in China, and of course it also is an advantage for our company. As a salesperson, I am the face to our customers and in this role, I try to satisfy our customers and coordinate with our internal team, at the same time. Our long company history and good reputation are attractive to our customers. However, the main reason why customers buy from us is the very high quality of our products. This makes it easier for me to reach the customers and access new business opportunities.
In my job, it is important to get the full support of the team. We have a big global sales team and are part of a large international company. There are many globally shared functions which we benefit from and we have the advantage to share experiences across the globe. On the other hand, PMP in China is still a small team. In this way we can directly contact the senior managers to discuss and find solutions. I have the backup of the team. We have the same focus and work together to find solutions. Everyone takes their duty very seriously and that’s what I am proud of. In our comparatively small team, I can take over more responsibility and fully demonstrate my value to the company. Dealing with the different business cultures of my local and global key accounts also helps me grow professionally. I am proud to work for a company with a long history and products with a strong reputation in the market.
Working in a global team and company of course also means to overcome cultural boundaries and consider global budget decisions, which we need to leverage. On a global level, we have our processes and regular meetings to report about progress and exchange ideas. In short term, I found it is hard to change the decisions of the top management of our European clients. Since everything is evolving very quickly in China, our local Chinese customers also want to carry out projects at a fast pace. Their requirement to us is to do things in a completely different way, not only using a different business mode, but also with a different project mode, in comparison to e. g. Europe. My role therefore also includes building a bridge between cultures.